Studies have shown that the majority of home buyers research a home online before buying, and potential home buyers are 75% more likely to visit a home if the property photos capture their attention.
The quality of real estate photographs can make all the difference in selling a home. Unfortunately, much of the real estate photography you see is pretty bad – blurry snapshots, poor lighting, and worst of all, the dreaded cell phone photos.
If you’re serious about selling a home, whether you are a real estate agent, a builder, a home stager, or a homeowner, then high quality photos by a professional real estate photographer are the place to start.
Poor quality real estate photos don’t present the home in the best possible light. Have your home professionally photographed to showcase it to its best advantage and dramatically increase your chances of selling. I photograph both large and small homes for sale, as well as new home construction and remodels for builders and architects.
Agents Get More Listings
As a real estate agent there are compelling reasons for using great photography to present a listing:
- When professional quality photos are used for marketing the home seller client (called the vendor in some countries) will be pleased how agents are marketing their property.
- It’s a well-established fact that great photos and marketing materials are a way to get more listings. Neighbors of the listing property watch carefully how a property is marketed. If they like what they see, they will ask the agent to list their property when the time comes to sell.
- If there is competition for a listing, the commitment of professionally done photography and marketing materials will help win the listing.
The listing agent is the marketing expert in charge of selling a client’s property and it is important they understand the way marketing photos work so they can use photography to the maximum benefit whether they shoot their own professional quality photos or hire a professional photographer.
How long does a session take?
A standard house listing with 25 pictures takes about 1-2 hours to photograph. If additional services, lighting, or if the house is not show ready, the session may take longer. I don’t take shortcuts or skimp on the effort I put into my work. My clients have come to expect the level of service I provide, and I am very happy to do so!
How much do you charge per session?
Please refer to our Pricing section for additional information
When can I expect to receive the photos?
We understand that in real estate time is of the essence. Our normal delivery time is by 4 PM the next day.
How will I receive my photos?
You will receive an email with details and a link to your online client portal which will contain your images. You will then be able to select the images you like and download them directly.
Will any changes need to be made to the photos before I post them to the MLS/FMLS sites?
No. I provide two versions of all photos to be delivered. One size that is specifically optimized to make use of the maximum file size and resolution FMLS allows and another that is optimized for print and high resolution displays. I am able to re-size and optimize for just about any medium including prints up to 10.2″ x 13.6″ without any loss in quality. Custom re-sizing is available upon request and at no additional charge provided the request is made before final delivery.
Does someone need to be present for the shoot?
Access will need to be provided to the property, but it is not necessary to have someone present during the shoot.
How and when do I make a payment?
After the appointment has been set, I will email an invoice. The invoice can be paid by credit card or payment may be made on-site at the property via cash, check, or credit card.
All fees must be paid in full prior to photo shoot. All services and goods are subject to 6% sales tax.
Will you Photoshop ________ out of the picture?
My standard editing process does not consist of removing or modifying undesirable permanent items from the photos. I feel strongly that this would misrepresent the property. I will try my best when possible to remove small items (such as a hidden toy under a bed, or a cord across the floor) that were missed during the process of preparing the home to be “show ready”.
What areas of Metro Atlanta do you service? Are you willing to travel outside the Metro Atlanta area?
My primary service areas are those counties located north and west of the city of Atlanta, including Fulton, Cobb, Douglas and Paulding Counties. For residential photo shoots, I will travel up to 40 miles round trip from Powder Springs, GA at no charge.
What is your rescheduling policy?
Due to the nature of this type of photography service, there are occasions where it is necessary to reschedule. Rescheduling requests made by the client within 24 hours of the appointment time may be subject to a rescheduling fee. In the event of inclement weather or the prospect of less than ideal shooting conditions, I will offer an alternative appointment time at no penalty to the client..
Do you use supplemental on-site lighting or only available light?
Both. I am equipped with several supplemental lights and strobes as well specialty items such as umbrellas and gels. All shots are taken to make the best use of available light but I can and will use supplemental lighting should the occasion call for it.
Do I have copyrights to the photos once I have paid?
No. I retain all copyrights expressed and implied otherwise. I grant a ‘listing term up to one year’ limited license in which the client may use the photos for any marketing purpose they wish provided they do not violate the copyright by selling, leasing or gifting the photos to third parties. The license is granted to the person that paid for the photos, i.e. if the agent paid, the agent gets the license. If the homeowner paid, the homeowner gets the license. For full information regarding licensing and usage please contact me directly. If the client wishes to have ownership and copyright transferred it may be purchased at an amount to be determined by the project’s size and scope.
Can another agent use the photos in which I originally commissioned?
If for some reason the agent that originally hired me to photograph a listing loses or surrenders that listing, they still retain exclusive rights to those photographs for a period of the ‘listing term or one year’. Any subsequent agents that wish to use those particular photos must get a release from the original agent in writing and pay an amount equal to whatever the current posted rates are for the usage desired. In the event the original agent does release the exclusive license and the images have been used for less than 90 days, they are credited half the amount they paid on a future shoot. The new agent shall be granted a ‘listing term or one year’ exclusive license from the date payment is received.
Because I greatly value the relationships I have formed with my past and current clients, I reserve the right to refuse to photograph a listing or property that already has a valid license in place.
Can I use the photos on my website or other marketing that does not pertain to the subject property?
Yes. The ‘listing term or one year’ license does allow you to use the photos to advertise you or your services in addition to marketing the subject property. In the event the client wishes to use any of the images in this manner, photo credit must be clearly given somewhere on the photo or page in which they appear. Failure to do this may void the license granted by the copyright holder. Once the license expires, arrangements must be made to extend the license. The license is a single user license. Images may not be used by third parties without the written consent of the photographer.
Do I get to choose the photos for processing & finishing?
Unfortunately, no. Due to the high volume of photos I take for each shoot, anywhere from 200-500 photos, there’s no efficient way to share and select photos in a timely fashion. What’s more, the flash-fusion technique doesn’t lend itself to preview which photos are appropriate for finishing. However, I am always more than happy to have the client and homeowner follow along to preview the photos on the back of my camera during the actual shoot.
Do I really need professional photography in this market?
90% of home buyers are searching online, which means your listing can either be lost in the sea of snapshots, or stand out and draw attention to itself. With this in mind, how much money are you willing to lose to mediocre MLS pictures?
Why do I need professional real estate photography?
There’s no second chance at a first impression, especially in real estate. Shawn L Daniels Photography presents the property in a manner that allows viewers to make an emotional connection with it. Our image optimization techniques and attention to lighting, angles, color, architectural details, focal points, and selling points naturally draw in the viewer and entice them to look past other listings with snapshots. Professional photography, like home staging, gives buyers confidence and helps them envision themselves in the property. As a real estate professional, your use of professional photography in marketing materials also builds your client’s confidence in your ability to sell their home.
Should I hire a home stager?
Home Stagers and Real Estate Photographers really are two peas in the same pod where “the goal is to help people sell properties by creating that emotional connection that attracts buyers, draws them to the property and gets them to pay a premium prices for a well presented home.
While each property’s needs are different, I would always encourage any seller or agent to get a Home Stager’s opinion and estimate.
My seller wants their dog in the photos. What do I say?
While many buyers love pets as much as you and I, some do not. I suggest it’s always best to keep the focus on the home.